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At the seed stage, startups often have big product ideas but lack the senior leadership to bring those ideas to life. Hiring a full-time Chief Product Officer (CPO) can be prohibitively expensive, while junior product managers lack the experience to lead product strategy effectively. Many founders also struggle to bridge the gap between what they think should be built, and what users actually want.
A fractional CPO is not just a consultant or advisor—they are a critical part of your leadership team. They bring the expertise to define your product vision, align it with market demands, and ensure efficient product development. Unlike advisors who simply tell you what a good product should look like, a fractional CPO is hands-on in defining the roadmap, setting up development processes, and making sure your team has the right tools and frameworks in place to build a product that scales with your business.
Typical work a fractional CPO might be doing:
Product vision & strategy: Defining the long-term product roadmap together with the founders in alignment with business goals. Set up workshops to guide the discussion and suggest appropriate tools to communicate the vision and strategy.
Feature prioritization: Identifying which product features should be built and prioritize these with the CTO and tech team in Asana, Trello or other stage-approriate tools.
User feedback & iteration: Creating feedback loops to continuously refine and improve the product. This includes suggestions of how to reach the right users, how to reach out to them and conduct proper user discovery research.
Go-to-market alignment: Close collaborating with sales and marketing to ensure product launches are successful.
Product development process: Setting up agile processes and tools for the product and dev team to deliver efficiently. Oversee product KPIs with the appropriate tools and weigh in on hiring decisions.
Get in touch and we will help you find your fractional CPO for your startup.
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