Fractional Operators
for Startups

Crest Collective is an exclusive collective connecting founders

with seasoned fractional startup operators and advisors

For C-Suiters

For Founders

FOCUSED ON SEED - SERIES A STARTUPS

We connect entrepreneurs with experienced startup leaders open to fractional work at a fraction of the cost of a full-time leadership addition.

More Than Startup Advisors

We offer access to strategic advisory AND operational support tailored to individual startup needs across industries.

Support From Fundraising To Ops

Our highly vetted startup advisors and operators join Crest to support each other, find quality clients, and create more value for each other and founders.

Leverage A Collective Community

Together, we accelerate the startup's growth at Seed - Series A towards more success for all stakeholders involved.

Accelerate Your Growth

Why Crest?

I needed a fractional CFO to help us with modeling different scenarios requested by our investors for our A round. Crest introduced us to two great options and I hired one who was very familiar with what investors want to see at our stage.

Entrepreneur raising A

I recently created the pitch deck for a startup in collaboration with other collective members that received a $6M term sheet for a $60M post-money valuation in fintech.

Anne Cocquyt
Startup Advisor

I have helped the collective find a GM for a startup. He is the perfect fit and stepped in as GM within 3 weeks of the initial introduction.

Justin Lokitz
Chair of California Academy of the Arts

Testimonials

Organizations

The Collective Members Advise

Decades of relevant
startup experience (Seed - Series A)
in your corner

Startup Advisor / Fractional COO

Founding Partner Crest

Anne Cocquyt

As a founder, strategist, and operator, Anne helps founders fundraise and grow (focus: digital health, fintech & CPG)

Claim to Fame: Author, award-winning mentor (Start2) and lecturer at UC Berkeley, Founder of The GUILD

Startup Advisor / CRO

Founding Partner Crest

Michelle Tran

Passionate about all things fintech and wealthtech. Proven growth and sales leader with success in growing businesses and teams.

Claim to Fame: Top 100 Women in Fintech

Startup Advisor Business Models

Justin Lokitz

Works on complex problems/opportunities with teams to innovate, scale new products, or create sustainable strategies for the future.

Business Model Genius

Claim to Fame: Bestselling author

Startup Advisor / Fractional COO

Mercedes Bankston

Wears many hats from streamlining operations, increasing sales, training teams and direct management of sales/marketing.

Claim to Fame: Founder Institute Silicon Valley Lead

Startup Advisor & BD

Jens Weitzel

Jens is an seasoned international startup advisor focused on strategic positioning, go-to-market planning, and cross-border expansion with expertise across industries.

Claim to Fame: Cross Atlantic Angel Group

Branding Expert

Oakley Johnson

Oakley helps startups build authentic brands through strategic branding and design.

Passion: D2C

Claim to Fame: Own brand, 80 startups equipped for sustainable growth

Design Leader CDO/CPO

Jan-Simon Veicht

Jan is a Design Leader and Creative Director with 15+ years of experience across luxury, tech, and consumer goods industries.
Claim to Fame: Leading design teams at Coach, Calvin Klein, developing hardware products for Xiaomi and Leica

Medical Device Expert CxO

John Ashley

John Ashley is a serial entrepreneur with over 30 years in the medical device industry.

CEO or in executive at numerous medical device companies which returned >$1.25B to investors.

Claim to Fame: MIT Venture Mentor

Startup Advisor, Fractional CMO/CCO

Katja Gagen

Katja helps B2B companies grow and scale by creating compelling GTM strategies, brands, and narratives that resonate with stakeholders. Former clients: Brex
Claim to Fame: Author & Podcast Host

Fractional CMO

Roberto Gutierrez

Roberto's journey from academia to Silicon Valley startups is fueled by his experience as an outdoor guide, which led him to co-found companies like Oru Kayak and Vansmith.

Claim to Fame: Various successful Kickstarter Campaigns

Startup Advisor, Fractional CMO

Jocelyn DeGance

Jocelyn is an award-Winning Marketing and Comms Leader, AI Strategist & Social Impact Board Advisor.

Claim to Fame: Brought many startups to TechCrunch Battlefield

Startup Advisor / CxO

Zahra Badey

Zahra is a Swiss army knife for startups, enabling them to go from 0 to 1 cross-functionally - Strategy, BD, Product, Engineering.

Passion: AI, Life Sciences, Climate

Claim to fame: Founder @AI Infra startup, 12+ patents

CRM Expert

Anne-Sophie Reinckens

Anne-Sophie is a sales enablement consultant with over 12 years of experience helping startups. She also empowers foreign founders to navigate the US market with her hands-on approach.

Claim to Fame: Coach at Alchemist Accelerator

Fractional CMO

Roseann Fernandez

Roseann is a seasoned CPG marketing veteran for top beauty, wellness, and food and beverage brands (L'Oreal, Nestle, and startups of all stages).

Claim to Fame: Led the US launch team for a major L'Oreal haircare brand, winning numerous industry awards

Fractional CFO

Veronica Cai

Veronica Cai is a seasoned fractional CFO with extensive experience advising early-stage life sciences and tech startups. She specializes in developing financial models, fundraising strategies, and exit planning tailored to each company's unique needs and goals.

Fractional CFO

Maaike Doyer

Maaike is a fractional CFO who helps founders get their finances organized for decision-making, fundraising and offers global expertise in areas like negotiations.

Claim to fame: Runs largest angel network of women in Asia (Epic Angels)

Fintech Expert, Fractional CPO/COO

Ken Kruszka

Ken is a multi-exit serial entrepreneur, advisor, board member and strategic leader with over 20 years in the fintech industry. Planning and executing from inception, through growth, to exit.

Claim to Fame: First person to send $1 around the world by mobile

B2B SaaS Strategy and M&A expert

Mathieu Guerville

Mathieu helps companies in complex B2B/enterprise markets assess and quantify their strategic growth options; from validating new markets or products to operationalizing the resulting Ops, GTM and M&A tactics. Claim to fame: Award- winning innovation professor in top 20 MBA program.

Startup Storyteller

Ramya Mahalingam

Ramya is a leader in McKinsey’s Digital, Sustainability, and Business Building Practice. She helps founders with GTM and is a CPG entrepreneur herself.

Claim to fame: Ramya led McKinsey In, a startup accelerator for seed - A startups.

Finance & Strategy Partner